JUTTI- THE SOLE OF PUNJAB
A Punjabi Jutti is a handcrafted, traditional Indian footwear worn majorly in North India and the neighbouring regions. A unique characteristic of this kind of footwear is that it has no left or right distinction. The packaging of 'Jutti- The sole of Punjab' is compact and unique just like the Juttis. Its hexagonal shape makes it convenient for storage as it consumes little space and is also easily stackable while displaying in stores and transporting in bulk.
The box which is used as a display doubles as a package for the juttis. The transparent lid enables the customer to have a look at the variety of designs and at the same time allows the shopkeeper to pull out the desired jutti while it is stacked on the shelf.
This is taking a step away from the conventional shoe boxes and making the experience of selecting, buying, packing and taking home a pair of juttis a memorable one.
Pune
2015
